Marketing Essentials
Develop professional expertise in Marketing Essentials with our state-of-the-art curriculum, industry-led instruction, and hands-on training.
Credential
Ontario College Certificate
CIP Code
52.1401
Duration
1 Year
Credits
30 Canadian CR
Campus Location
Ottawa, ON (Main)
Study Format
Full-Time & Co-op
Program Overview & Objectives
Develop professional expertise in Marketing Essentials with our state-of-the-art curriculum, industry-led instruction, and hands-on training.
Offered through the Department of Business and Management within the School of Business, this program provides students with direct access to Cannoga’s state-of-the-art academic resources, experiential learning laboratories, and comprehensive Admissions Services.
Industry-Aligned Curriculum
Designed in collaboration with Canadian industry partners. View all Degree Programmes.
Hands-On Practicum & Co-op
Embedded terms providing direct workplace experience in Ottawa. See International Student Support.
Curriculum & Course Structure
Required core subjects, specialized courses, and capstone modules:
| Code | Area | Course Title | Credits | Prerequisite / Eligibility |
|---|---|---|---|---|
| BUS 7071 | Core | Business Foundations Semester 1 | 3 CR | Open Enrollment |
| BUS 7072 | Core | Business Communications Semester 1 | 3 CR | Open Enrollment |
| BUS 7073 | Core | Financial Accounting Semester 1 | 3 CR | Open Enrollment |
| BUS 7074 | Core | Business Mathematics Semester 1 | 3 CR | Open Enrollment |
| BUS 7075 | Core | Marketing Principles Semester 1 | 3 CR | Open Enrollment |
| BUS 7076 | Core | Organizational Behaviour Semester 2 | 3 CR | Open Enrollment |
| BUS 7077 | Core | Microeconomics for Business Semester 2 | 3 CR | Open Enrollment |
| BUS 7078 | Core | Macroeconomics for Business Semester 2 | 3 CR | Open Enrollment |
| BUS 7079 | Core | Business Law Semester 2 | 3 CR | Open Enrollment |
| BUS 7080 | Core | Management Accounting Semester 2 | 3 CR | Open Enrollment |
Career Prospects & Industry Pathways
Graduates of the Marketing Essentials are equipped for high-demand roles across public and private sector organizations in Ontario and Canada. Learn more about Tuition & Financial Aid Options or connect with our Career Advisory Team.
Target Roles & Career Positions
Marketing Essentials Practitioner, Industry Specialist, Professional Assistant.
Average Starting Salary
$58,000 $74,000 CAD
Graduate Employment Rate
94.2% within 6 Months
Work Permit Eligibility
Not PGWP Eligible
Admission Requirements
Academic Requirement
Secondary school diploma or equivalent. English proficiency test results (IELTS 6.0+ or equivalent). Minimum average of 60% in required courses required.
Min. Grade
60%
Language
IELTS 6.0+ / TOEFL 80
See International Requirements for country equivalencies.
Estimated Tuition (2026–2027)
Department Faculty
Stephen Sodhi
Instructor
Elijah Chahal
Assistant Instructor
Emma Lewis
Instructor
Related Academic Programs
Explore other accredited credentials, degrees, and specializations across Cannoga College.
