Advanced Diploma in Marketing & Innovation
The Advanced Diploma in Marketing & Innovation centers on the creation and management of innovative brands. Students study consumer behavior, digital marketing strategy, and fashion marketing. The program bridges the gap between creative marketing and data-driven innovation to drive business growth.
Credential
Ontario College Advanced Diploma
CIP Code
52.1401
Duration
3 Years
Credits
90 Canadian CR
Campus Location
Ottawa, ON (Main)
Study Format
Full-Time & Co-op
Program Overview & Objectives
The Advanced Diploma in Marketing & Innovation centers on the creation and management of innovative brands. Students study consumer behavior, digital marketing strategy, and fashion marketing. The program bridges the gap between creative marketing and data-driven innovation to drive business growth.
Offered through the Marketing within the School of Business, this program provides students with direct access to Cannoga’s state-of-the-art academic resources, experiential learning laboratories, and comprehensive Admissions Services.
Industry-Aligned Curriculum
Designed in collaboration with Canadian industry partners. View all Degree Programmes.
Hands-On Practicum & Co-op
Embedded terms providing direct workplace experience in Ottawa. See International Student Support.
Curriculum & Course Structure
Required core subjects, specialized courses, and capstone modules:
| Code | Area | Course Title | Credits | Prerequisite / Eligibility |
|---|---|---|---|---|
| BUS 8201 | Core | Business Foundations Semester 1 | 3 CR | Open Enrollment |
| BUS 8202 | Core | Business Communications Semester 1 | 3 CR | Open Enrollment |
| BUS 8203 | Core | Financial Accounting Semester 1 | 3 CR | Open Enrollment |
| BUS 8204 | Core | Business Mathematics Semester 1 | 3 CR | Open Enrollment |
| BUS 8205 | Core | Marketing Principles Semester 1 | 3 CR | Open Enrollment |
| BUS 8206 | Core | Organizational Behaviour Semester 2 | 3 CR | Open Enrollment |
| BUS 8207 | Core | Microeconomics for Business Semester 2 | 3 CR | Open Enrollment |
| BUS 8208 | Core | Macroeconomics for Business Semester 2 | 3 CR | Open Enrollment |
| BUS 8209 | Core | Business Law Semester 2 | 3 CR | Open Enrollment |
| BUS 8210 | Core | Management Accounting Semester 2 | 3 CR | Open Enrollment |
| BUS 9211 | Core | Human Resource Management Semester 1 | 3 CR | Open Enrollment |
| BUS 9212 | Core | Operations Management Semester 1 | 3 CR | Open Enrollment |
| BUS 9213 | Core | Business Analytics Semester 1 | 3 CR | Open Enrollment |
| BUS 9214 | Core | Entrepreneurship and Innovation Semester 1 | 3 CR | Open Enrollment |
| BUS 9215 | Core | Strategic Management Semester 1 | 3 CR | Open Enrollment |
| BUS 9216 | Core | Digital Business Semester 2 | 3 CR | Open Enrollment |
| BUS 9217 | Core | Supply Chain Management Semester 2 | 3 CR | Open Enrollment |
| BUS 9218 | Core | Corporate Finance Semester 2 | 3 CR | Open Enrollment |
| BUS 9219 | Core | International Business Semester 2 | 3 CR | Open Enrollment |
| BUS 9220 | Core | Business Strategy Capstone Semester 2 | 3 CR | Open Enrollment |
Career Prospects & Industry Pathways
Graduates of the Advanced Diploma in Marketing & Innovation are equipped for high-demand roles across public and private sector organizations in Ontario and Canada. Learn more about Tuition & Financial Aid Options or connect with our Career Advisory Team.
Target Roles & Career Positions
Brand Manager; Marketing Director; Consumer Insights Specialist;
Average Starting Salary
$58,000 $74,000 CAD
Graduate Employment Rate
94.2% within 6 Months
Work Permit Eligibility
Eligible (PGWP Pathway)
Admission Requirements
Academic Requirement
A relevant Bachelor's degree with a minimum GPA of 3.0/4.0 or equivalent. Relevant work experience is highly valued. Proficiency in English (IELTS 7.0+ or equivalent for international students). Two letters of recommendation required.
Min. Grade
3.0
Language
IELTS 6.0+ / TOEFL 80
See International Requirements for country equivalencies.
Estimated Tuition (2026–2027)
Department Faculty
Victoria Reed
Instructor
Bryan Martin
Assistant Instructor
Theodore Jackson
Associate Instructor
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