Social Media Marketing
Develop professional expertise in Social Media Marketing with our state-of-the-art curriculum, industry-led instruction, and hands-on training.
Credential
CERTIFICATE
Duration
1 Year
Credits
30 Canadian CR
Campus Location
Ottawa, ON (Main)
Study Format
Full-Time & Co-op
Program Overview & Objectives
Develop professional expertise in Social Media Marketing with our state-of-the-art curriculum, industry-led instruction, and hands-on training.
Offered through the Department of Media and Creative Arts within the School of Arts, Design and Architecture, this program provides students with direct access to Cannoga’s state-of-the-art academic resources, experiential learning laboratories, and comprehensive Admissions Services.
Industry-Aligned Curriculum
Designed in collaboration with Canadian industry partners. View all Degree Programmes.
Hands-On Practicum & Co-op
Embedded terms providing direct workplace experience in Ottawa. See International Student Support.
Curriculum & Course Structure
Required core subjects, specialized courses, and capstone modules:
| Code | Area | Course Title | Credits | Prerequisite / Eligibility |
|---|---|---|---|---|
| BUS 7021 | Core | Business Foundations Semester 1 | 3 CR | Open Enrollment |
| BUS 7022 | Core | Business Communications Semester 1 | 3 CR | Open Enrollment |
| BUS 7023 | Core | Financial Accounting Semester 1 | 3 CR | Open Enrollment |
| BUS 7024 | Core | Business Mathematics Semester 1 | 3 CR | Open Enrollment |
| BUS 7025 | Core | Marketing Principles Semester 1 | 3 CR | Open Enrollment |
| BUS 7026 | Core | Organizational Behaviour Semester 2 | 3 CR | Open Enrollment |
| BUS 7027 | Core | Microeconomics for Business Semester 2 | 3 CR | Open Enrollment |
| BUS 7028 | Core | Macroeconomics for Business Semester 2 | 3 CR | Open Enrollment |
| BUS 7029 | Core | Business Law Semester 2 | 3 CR | Open Enrollment |
| BUS 7030 | Core | Management Accounting Semester 2 | 3 CR | Open Enrollment |
Career Prospects & Industry Pathways
Graduates of the Social Media Marketing are equipped for high-demand roles across public and private sector organizations in Ontario and Canada. Learn more about Tuition & Financial Aid Options or connect with our Career Advisory Team.
Target Roles & Career Positions
Social Media Marketing Practitioner, Industry Specialist, Professional Assistant.
Average Starting Salary
$58,000 – $74,000 CAD
Graduate Employment Rate
94.2% within 6 Months
Work Permit Eligibility
Eligible (PGWP Pathway)
Admission Requirements
Academic Requirement:
Secondary school diploma or equivalent. English proficiency test results (IELTS 6.0+ or equivalent). Minimum average of 60% in required courses required.
Minimum Admission Grade:
60%
Language Proficiency:
IELTS 6.0 overall (no band under 5.5) or TOEFL iBT 80. See International Requirements.
Estimated Tuition (2026–2027)
Department Faculty
Ada O'Neill
Associate Professor
Mia Campbell
Professor
Russell Rossi
Associate Professor